OfCom have published a report after conducting research on tablet usage in the UK.
The tablet computer has established itself as a must-have device in just five years with more than half of UK homes now owning one.
Apple’s iPad launched in the UK on 28 May 2010 and, alongside Android and other tablet devices, it is helping to shape the way we surf the internet, communicate and watch TV and video.
Tablets are proving very popular among people aged 35-54 with nearly two thirds of this age group (64%) having a tablet.
The rapid rise in popularity of tablets means that over half of UK households (54%) now have one1, up from just 2% in 2011.
The trend looks set to continue – 21% of households currently without a tablet told Ofcom they were likely to get one within the next 12 months.
According to the Ofcom report, seven in ten (71%) children aged 5-15 had access to a tablet at home by the end of 2014, up from just over half (51%) in 2013. And many kids do not even have to share a tablet with their parents. One in three children (34%) aged 5-15 have their own device – up from one in five (19%) in 2013.
Tablets are also proving popular with toddlers – one in ten (11%) of 3-4 year olds now have their own tablet to keep them entertained.
Using a tablet out and about
While more than one in three adults (37%) use a tablet to go online at home, only 15% appear to take their tablet with them when out and about – away from home, work or their place of study.
Ofcom’s report can be found here: http://consumers.ofcom.org.uk/news/five-years-tablets/
