The data analytics firm that worked with Donald Trump’s election team and the winning Brexit campaign harvested millions of Facebook profiles of US voters, in one of the tech giant’s biggest ever data breaches, and used them to build a powerful software program to predict and influence choices at the ballot box.
On Monday, Channel 4 News broadcast hidden camera footage in which Cambridge Analytica chief executive Alexander Nix appears to suggest tactics his company could use to discredit politicians online.
In the footage, asked what “deep digging” could be done, Mr Nix told an undercover reporter: “Oh, we do a lot more than that.”
The UK’s Information Commissioner is to apply to court for a warrant to search the offices of London-based political consulting firm, Cambridge Analytica.
The company denies any wrongdoing.
